How to Choose the Right Color Scheme for Your Website

Your color scheme can make or break the success of your website.

In this blog, I will show you how to attract visitors with an excellent color scheme.

As we all know, colors have a psychological impact on how we perceive the world. Therefore, it is crucial to choose colors that will support your goals and purpose.

When your potential customer first sees your website, their perception heavily influences their first impression.

Let’s look at the example of Coca-Cola, which has created one of the most recognizable brands in the world over the past century. The main reason for its success was the red color, which evoked feelings of joy, happiness, and festive atmosphere. Coca-Cola also became a symbol of Christmas. It’s crazy to think that it created the Western cultural symbol of Santa Claus.

    Here are different colors I’d like to talk about and how they are used in various cases:
  • Purple: symbolizes wealth, success, wisdom, creativity, and spirituality. Works great in industries such as wellness, entertainment, media, cosmetics, and salons.
  • Blue: represents trust, security, and invitation. It performs best in industries such as technology, programming, finance, banking, healthcare, pharmaceuticals, travel, and e-learning.
  • Pink: symbolizes femininity, passion, love, babies, inspiration, and dreams. It can be seen in fashion, beauty industry, baby products, and event planning.
  • Red: represents passion, joy, ambition, aggression, urgency, and importance. It is present in entertainment, media, retail, sports, and automotive industries.
  • Orange: symbolizes warmth, friendship, happiness, playfulness, youthfulness, and freedom. It works best in creative industries, education, travel, children’s products, or services. Orange is particularly attention-grabbing in calls to action.
  • Green: symbolizes ecology, growth, money, and health. It performs well in environment, sustainable development, health, agriculture, finance, and recreation.
  • Yellow: symbolizes happiness, optimism, youthfulness, fun, logic, and attention. Similar to orange, yellow is an inviting color and combined with darker websites, it attracts a lot of attention.
  • Black: represents professionalism, precision, power, formality, value, seriousness, and luxury. Black is used in many industries. You can combine it with any color, but other colors must have adjusted contrast for black.
  • White: represents purity, tranquility, organization, and simplicity. Like black, it can work in any industry. It can work in combination with any color if the other color has adjusted contrast.

Here are three key steps for quickly and effectively creating a color scheme for your business:

  1. Choose a primary color that you feel symbolically connected to your business.

  2. After choosing the primary color, the next step is to add at least two additional colors to have a color palette with three different shades, including secondary and tertiary colors. In my projects, I use the tool because it allows me to easily select color palettes and better coordinate colors.

    Entering primary color.
    Examples of color palettes based on primary color

    It’s a great tool that offers diverse options and is very easy to use. Once you enter your primary color, you will get various options for creating color palettes that will elegantly match the chosen color. It will make it easier for you to decide which colors will best complement your primary color.

  3. Once you have chosen your colors, the next step is to use them on your website. There is one simple method that is very popular – the 60/30/10 rule. Your three colors will divide the space like this:

    • Approximately 60% will be occupied by the primary color,
    • Around 30% will be occupied by the secondary color,
    • The remaining 10% will belong to the tertiary color.

    Regarding the use of colors, the primary one usually appears on most of your website, for example, on the background and main elements. The secondary color will likely be on the text and headings, while the tertiary color will stand out, for example, on buttons.

    Sometimes you may want to change the color palette. For example, the secondary color may take over the background, while the primary color remains on the text. It is important to relax when choosing colors and not strictly adhere to the same rules.


  • Website colors do not need to match the colors of the logo. (In certain situations)
  • Your website can contain more than just three colors, and if they are properly chosen, you can take advantage of the benefits of each individual color.