When creating sales funnels, it’s important to provide your visitors with a pleasant and positive experience. Pre-framing elements come into play here, helping your visitors prepare for your final offer. Key elements you can use include: quizzes, articles, news, blogs, videos, emails, and pre-sales pages. I’ll show you how each of these can contribute to your success.
Quiz
A quiz is a way to initiate interaction with visitors to your website. By using a quiz, you can find out what your visitors’ most important interests and needs are. Ask questions related to your field and allow visitors to self-assess. This will help you better understand what interests them and tailor your offer accordingly.
Article
An article allows you to offer your visitors deeper insights and useful information. Write content that addresses the problems or answers the questions your visitors are facing. Articles help build trust and position you as an expert in your field. When visitors see that you have knowledge and experience, they are more likely to believe in your final offer.
News
With news updates, you can inform visitors about the latest events, trends, or changes in your business or industry. By regularly updating your news, your visitors will always be informed about current happenings. This ensures that customers don’t forget about you and helps direct them to your products or services. It’s important that news updates are clear and relevant to maintain readers’ attention.
Blog
A blog allows you to share your experiences, opinions, and stories. Blogging enables you to explore important topics for your visitors and attract them with your knowledge and experience. By creating blog posts, you can build authority as a thought leader and simultaneously build relationships with your readers. It’s crucial that your posts are regular, informative, and engaging to maintain consistency with your visitors.
Video
Video is currently one of the best ways to communicate your messages to visitors, as they appreciate the personal touch that video provides. The popularity of video content has greatly increased both on websites and social media. Interestingly, TikTok and Instagram algorithms particularly favor business users who consistently post videos. Video content allows for emotional connection with visitors, who value a personal approach in presenting solutions over mere written explanations. Videos are highly useful for presentations, tutorials, or success stories to attract and retain attention.
Email marketing allows you to communicate directly with your potential customers. Through emails, you can send personalized content, offers, and updates. It’s important to tailor emails to the needs and interests of recipients. Regularly sending emails helps maintain contact with your customers and provide them with relevant information and offers.
Pre-Sales Page
A pre-sales page is crucial for preparing visitors for your final offer. On this page, you can highlight the benefits and value of your product or service without direct selling. The goal is to generate interest and prepare visitors for a purchase. Use persuasive elements such as arguments, testimonials, and reviews to stimulate desire for your product.