For all entrepreneurs and beginners in business, it is important to know that without a proper website and active presence on social media, the digital presence of your company will be limited. This means it will be harder to reach your target audience.
Today, digital presence is crucial for the success of your business as it enables you to establish interaction and trust with your target audience. Many entrepreneurs face the dilemma of where to focus their efforts: on building a website or developing a consistent presence on social media.
Therefore, it is important to understand what each tool offers and how to leverage their advantages for the growth of your business.
Social Media
Social networks are crucial as they provide you with the opportunity to connect with your target audience, establish connections, and find people to collaborate with.
Benefits of social networks- Easy content sharing:
Sharing content on social networks is easy and fast. This increases the visibility and reach of your posts, as your content can quickly spread among network users. Moreover, it allows followers to share your posts within their networks. - Interactions with followers:
Social networks offer you the opportunity to engage with your followers in a personal and direct manner. By commenting on posts and responding to messages, you can build authentic relationships and establish trust with your followers. - Global reach:
They offer unlimited access to a global audience, allowing your business to reach people worldwide. With the right content strategy and social media management, your message can transcend geographical boundaries and reach people across different cultures, languages, and time zones.
Website
functions as the digital business space of your company. It is a place where you can showcase and sell products or services and build trust with customers. Through many web projects, I’ve observed what attracts visitors to a web presence and how navigating the site influences whether they will purchase your product or contact you.
Prednosti spletnih strani- Complete Control:
With a website, you gain greater autonomy compared to social networks, which are limited by algorithms and platform control. You have complete control over what is displayed and how it is presented to your target audience. - Greater Potential for Gaining Loyal Customers/Visitors:
A website allows for better connection with committed customers who are more interested in your product or service. You can better understand visitors and their behavior on your site using analytics tools. - Advanced Features and Tools:
A website allows for better connection with committed customers who are more interested in your product or service. You can better understand visitors and their behavior on your site using analytics tools. Additionally, these features enable more direct communication with customers through contact forms or email. For example, you can have a newsletter subscription form to track which customers are further interested in your products or services and send them targeted information and offers. - Expanding your target audience through online presence won’t happen overnight. It requires developing appropriate advertising strategies and testing their effectiveness. Think of your digital presence like planting a seed, where visibility grows over time, similar to a growing plant.
- To begin, I recommend connecting with people you know or have worked with in the past, encouraging them to share your posts. This is an excellent way to increase visibility and reach your target audience, as recommendations from acquaintances often carry significant influence.
Balance
A website and social media are excellent complementary elements, not substitutes for each other. Combining both ensures the best results for businesses. It allows you to express a more professional approach, better educate your customers, and showcase your offerings.
Social media enables direct communication and message dissemination. Think of social media as your company’s digital bulletin board and the website as your owned digital storefront. Social media is a great addition that helps people discover your business and website.
By leveraging the strengths of both platforms, you can effectively build a cohesive presence.
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